Service Providers (SPs) and Managed Service Providers (MSPs) are under tremendous pressure to maintain average revenue per user (ARPU), increase margins and create new sources of revenue. Current ARPU trends are down and existing target markets are saturated with basic services, thus putting existing services under strong price pressure. In such market conditions, providers need to create innovative services that solve business problems and demonstrate the added value these services bring to their customers.
Providers need to create mass customised propositions allowing them to capitalise on new high value service opportunities in the enterprise market. Mass customisation entails creating options that allow the customer to pick prepared options rather than buying a costly, highly customised service. The service must be experienced rather than used – providing core value in the user application relationship beyond transport.
Such services and mass customisation will widen the market opportunities SPs and MSPs can address and will help shift the focus away from the current revenue erosion – providing the same service just cheaper and faster.
IPnett’s Managed Service Solutions support high value services — providers can leverage the solutions to reduce time to market and time to revenue.
Benefits to SPs offering IPnett’s Managed Services
- Managed services that address both your customer’s IT and business issues
- Services that have the reliability, scalability and resiliency for the high-performing business
- High-margin services to create new sources of revenue and increase ARPU
- Differentiated services that protect your subscriber base and attract new customers
- Single operating system that makes management and control significantly easier
- Open system architecture that enables you to offer your customers the flexibility and choices they need
